O’Keeffe’s Hand Cream
A company that’s dedicated decades to nurturing working hands, O’Keeffe’s appreciates skilled laborers.
In a society that believes you need a college education to succeed, O’Keeffe’s wants millennials to recognize trade jobs and success aren’t mutually exclusive.
Posters will be displayed in stores that millennials frequent and that also sell O’Keeffe’s hand cream.
Stores include Walmart, Target, CVS and Bed, Bath and Beyond.
By visiting this microsite, O’Keeffe’s wants people to both understand and explore the opportunities available within the trade industry.
Posters can also be purchased on the microsite.
AD: Emily Swenson